Category: In the News

DIY On the Fly

March 14th, 2011 - Star Tribune

Magnetic Productions creates do-it-yourself TV with do-it-yourself determination.

Rehab Addict, the latest series to join the home-improvement genre, may appear to be built on a shaky foundation: a two-person film crew, a no-name host, a catering budget that barely allows for a case of bottled water and a home base in that anti-Hollywood prairie called Minneapolis. But it’s a blueprint that’s proven sturdy and successful for Magnetic Productions, a year-old company that churns out four cable shows without a yardful of Teamsters, marquee names or backbreaking expenses.